Cracker Barrel FAQs

What is Cracker Barrel, the Old Country Store established in 1969?

Answer: Cracker Barrel is a chain that was founded by Dan Evins in 1969. The first Cracker Barrel location was in Lebanon, Tennessee.

Today, there are more than 660 Cracker Barrel locations across the United States.

The Southern-themed restaurant chain is known for serving homestyle meals, like fried chicken, meatloaf and country fried steak. In addition to its popular dinner items, it is also known for its breakfast foods, served all day at all locations.

Cracker Barrel restaurants also have gift shops where guests can browse for food products, apparel, home decor and more.

What were the details of the controversial rebrand of Cracker Barrel in 2025?

Answer: In 2025, Cracker Barrel sparked some negative press when they made the decision to swap out their widely loved logo featuring "Uncle Herschel" leaning against a barrel for a very simple, text-only design.

The brand received intense scrutiny on social media for the change. It drew commentary from famous figures, brands, politicians and loyal customers of the brand.

The overall dissatisfaction with the new logo caused the brand to reverse their decision and revert to the original design.

What comments did President Donald Trump make regarding the Cracker Barrel rebrand?

Answer: The Cracker Barrel logo controversy was a matter that made its way all the way to the White House.

President Donald Trump weighed in on the controversy with a Truth Social post.

"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," he wrote on Truth Social.

After it was announced that the original Cracker Barrel logo would remain, Trump wished the brand luck.

"Good luck into the future. Make lots of money and, most importantly, make your customers happy again!" Trump said via Truth Social.