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Irish beauty who sold bikinis found dead on boat at yacht club, no foul play suspected
By Sarah Rumpf-Whitten
Published August 06, 2025
Martha Nolan‑O’Slatarra, a 33‑year‑old Manhattan fashion entrepreneur known for her high-end bikini brand and infectious social media presence, was found dead aboard a docked boat at a high-end marina destination at the eastern tip of Long Island.
According to the Suffolk County Police Department, Homicide Squad detectives are investigating the death of the 33-year-old Manhattan woman who was found unresponsive aboard a boat docked at the Montauk Yacht Club at approximately 12 a.m. Tuesday morning. On Wednesday, authorities said that the initial autopsy "did not show evidence of violence."
According to police, East Hampton Town officers responded to a 911 call just after midnight from a man who reported a woman unconscious on a vessel docked at the luxury marina, located on Star Island Road. Nearby good Samaritans attempted CPR before first responders arrived, but the woman was pronounced dead at the scene, police said.
On Wednesday, police identified the deceased as Nolan, an industrious entrepreneur.
EXCLUSIVE WATERFRONT ENCLAVE ROCED AFTER BODY FOUND NEAR YACHT CLUB
Martha Nolan, 33, owned a swim wear company based from Manhattan, New York. Her brand featured high-end bikinis. (Facebook/ Martha Nolan)
Authorities said the preliminary investigation and medical exam were "inconclusive" as to the cause of death. An official ruling will be made following an autopsy by the Suffolk County Medical Examiner’s Office.
Former NYPD inspector and Fox News contributor Paul Mauro told Fox News Digital that police are likely beginning with the standard proceedings following a high-profile death investigation.
"The detectives will be doing the basics here — interview the boat owner, others potentially on the boat that night, other boat-owners nearby, members of the yacht club, etc. They’ll also be doing the usual digital stuff we talk about, with phones and video," Mauro said. "A key piece here will also be the determination made by the Suffolk Medical Examiner following the autopsy."
33-year-old Martha Nolan, of Manhattan, was found unresponsive on a boat in Montauk, New York on Tuesday, August 5. The 33-year-old entrepreneur owned a resort wear company. (Marthan Nolan/Instagram)
Despite the upscale setting, Mauro said investigators won’t be deterred: "Just because this occurred in an exclusive area is no shield from police inquiries. I have no doubt there will be a full investigation."
Martha Nolan-O’Slatarra was identified as the woman found unresponsive on a docked boat early Tuesday. Suffolk County police are continuing to investigate the circumstances surrounding her death. (Tiktok/ @martha_nolan)
One critical logistical challenge may be the scene of the incident: the boat.
"If it is indeed a crime scene, you have a crime scene that could go mobile. So the detectives have no doubt frozen the scene — by court order if necessary," Mauro explained. "That boat cannot go sailing off into the sunset."
Suffolk County police are investigating the death of 33-year-old Martha Nolan. (Tiktok/ @martha_nolan)
Law enforcement officers gather near luxury yachts at the Montauk Yacht Club marina as part of an active investigation into the death of 33-year-old Martha Nolan. (WNYW)
Originally from Carlow, Ireland, Nolan was the founder of East x East, a boutique resort wear label she frequently promoted on TikTok through stylish behind-the-scenes glimpses of her photo shoots and design process.
In one clip from a Mallorca campaign, she described the project as "a beautiful love story," adding that "witnessing my visions come to life fills me with so much happiness."
Police investigate the death of 33-year-old Martha Nolan at the Montauk Yacht Club on Wednesday. (WNYW)
Her most recent posts included a July video celebrating a pop-up appearance at Gurney’s Resort in Montauk, captioned "Goals Achieved," highlighting the culmination of her marketing efforts in the Hamptons.
According to her LinkedIn profile, Nolan received her Bachelor of Commerce and Master's degree in Digital Marketing from University College Dublin before moving to the Big Apple at 26-years-old.
Authorities say the cause and manner of Martha Nolan-O’Slatarra’s death remain undetermined pending an autopsy. The Suffolk County Homicide Squad is leading the investigation. (Facebook/ Martha Nolan)
Following her death, Nolan's business partner, Dylan Grace, wrote: "We dreamed big together, laughed harder than anyone else could understand and built so much from nothing."
"I’m truly blessed and grateful to have had you in my life," Grace wrote of Nolan. "Love you so much Mar. Fly high girl."
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The Suffolk County Homicide Squad is leading the investigation. Anyone with information is urged to contact detectives at 631-852-6392.
Police investigate the death of 33-year-old Martha Nolan at the Montauk Yacht Club on Wednesday. (WNYW)
The Montauk Yacht Club is a haven for summer tourism and upscale clientele. The Long Island hotel is oceanfront.
Martha Nolan-O’Slatarra, 33, was found dead aboard a boat docked at the Montauk Yacht Club. Police say the investigation remains ongoing. (Tiktok/ @martha_nolan)
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A spokesperson for the Montauk Yacht Club, where the boat was docked, confirmed the incident but declined to provide further details.
"We are saddened to learn of the incident that took place," the spokesperson said to Fox News Digital. "Our team is cooperating with law enforcement in their ongoing investigation and remains committed to the safety and well-being of our guests and staff. We have no further comment at this time."
https://www.foxnews.com/us/irish-beauty-who-sold-bikinis-found-dead-boat-luxury-yacht-club-homicide-cops-probe